Job Seekers: 5 Ways to Optimize Your Social Media Presence

Job Seekers: 5 Ways to Optimize Your Social Media Presence

By Kat Krull

As you might realize, your social media presence matters when you are searching for a new job. In fact, according to an infographic by Online Colleges, 37 percent of employers use social media to research job candidates. But they aren’t just looking for reasons not to hire you – they also want to see if you present yourself professionally, if you seem to be a good fit for the company culture, and learn more about your qualifications.

So how can you ensure that your social media presence represents the type of job candidate you are? Here are five things Online Colleges suggests:

1. Stay connected. Employers look for an active social life, and like to see that you’re connected and engaged with friends on various social media sites, the infographic states. Although many job seekers think they need to show little personality on their social media profiles, it’s actually a great way to help employers get to know you and see how you might mesh with the office atmosphere in the workplace.

2. Be your most professional you. Make a great first impression by keeping online interactions appropriate. Avoid making comments that might be offensive to others and only post content that you would be comfortable with potential employers seeing.

3. Treat your profile like your resume. Highlight the skills, experience, interests, and education that you want employers to see. And double-check that everything on your
profiles matches up with the resume you’re submitting with your job application…or else it might raise a red flag!

4. Be active, update often. Update your profiles often to ensure that the most current information is available to employers who may check out your online presence. It also pays to get active in industry groups, chats, and pages in order to continue learning and show your passion for your field.

5. Get referred! According to an Internships.com survey, one in 10 personal referrals is hired. Social media is a great way to secure recommendations and referrals — and can help you uncover hidden job opportunities within your network.

What do you think? Have you optimized your social media presence in any of the ways listed above?

Kat Krull is the Marketing Manager of Resunate, a job application tool that tailors and optimizes your resume for a specific job. You can find Kat and Resunate on Facebook, Twitter, and Google+.

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