The Daily Muse: Unemployed? The Right (and Wrong) Way to Brand Yourself

In this article from The Daily Muse, Jenny Foss writes, Unemployed? The Right (and Wrong) Way to Brand Yourself.

Read an excerpt of Foss’ article below. Read Full Article

I recently came in contact with a former technology executive turned job seeker. He was navigating a lengthy, frustrating job hunt, and not surprisingly, he was mad, depressed, and growing somewhat panicked.

I knew this about him before we’d even talked, because he’d been all over a couple of the LinkedIn Groups I follow, lambasting the world for not realizing how amazing he is.

But interestingly, when I actually talked to him—for as loud as he was coming across via social media—he didn’t seem at all confident in what he had to offer. He wasn’t clear on his target market. And he certainly wasn’t going out of his way to earn favor with the influential technology players in his city.

Instead, the unemployed job seeker was branding himself, all over the Internet, as a difficult, indignant guy who hated recruiters and hiring managers.

That’d be a prime example of how not to brand yourself when you’re unemployed.

So what does the other end of the spectrum look like? As terrifying as it may be when you’re out of work, this is no time to run for the hills or come undone. Instead, consider these key strategies to help you brand yourself well.

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