Social Media: Sifting the Professional From the Personal
The New York Times article, Sifting the Professional from the Personal, Randall Stross explores the current trends in Social Media networking.
Read an excerpt from Stross’ article. Read full article
AMONG online networking sites, LinkedIn stands out as the specialized one — it’s for professional connections only.
That distinction has given it staying power as Facebook’s predecessors have dropped away and as Facebook has grown to dwarf other sites. By keeping professional identity pristinely separate from the personal and the messy, LinkedIn, which is now publicly traded, has grown to more than 135 million members in 200 countries.
But challengers have arrived, in the form of apps. Rather than starting from scratch, independent software developers are trying to add a professional layer to Facebook — and are hoping that users will accept a less-than-complete separation of the professional and the personal.
