Forbes.com article, Get a Job Using the Hidden Job Market, Susan Adams explains how to connect with employers in your chosen industry.
Read an excerpt of Adams’ article.
The technology executive had been out of work for more than a year, but he didn’t tell any of his friends he was unemployed. Instead, he made up a story about how he was consulting on some confidential projects, the details of which he would reveal when it was time to go public. Meantime, he applied for dozens of posted job openings he saw online, with zero success. He also spent time golfing at the country club, where his locker was next to a CEO in his field. Still, he guarded his secret carefully, staying mum with his golf buddies about his job hunt. Finally, his distraught wife set up some sessions with Donald Asher, an executive career coach and author of 11 books, including Cracking the Hidden Job Market: How to Find Opportunity in any Economy. Asher, who splits his time between San Francisco and northern Nevada, convinced his new client to open up about his job hunt, and start talking to everyone he knew about how he was on the market. Sure enough, one of his golfing friends gave him a tip that led to a job at a startup. “He never ever would have gotten that job the way he was looking for work before,” writes Asher.
As I’ve written in earlier articles, despite the explosion of employment listings online, job seekers should spend no more than 20% of their time answering ads (some coaches recommend only 10%). Instead, says Asher, and a number of other coaches I’ve interviewed, the best way to find a job is through a combination of networking and direct contact. That way you tap into the so-called hidden job market. That is, you get to the head of the line of job candidates before a job is listed anywhere, and sometimes, before the hiring manager has even decided she is going to hire for a particular position.