In his article for Psychology Today, Ray Williams explains, Why Networking is the Essential Professional Skill.
Read an excerpt of Williams’ article. Read full article
Networking is increasingly being promoted as both a business and personal social skill. There’s no doubt that both the social media form of networking and personal face-to-face networking has become a fundamental part of the modern landscape.
Brian Uzzi and Shannon Dunlap, in their article entitled “How To Build Your Network,” in the Harvard Business Review, contend “Networks determine which ideas become breakthroughs, which new drugs are prescribed, which farmers cultivate pest-resistant crops and which R& D engineers make the most high-impact discoveries”. They cite the work of Randall Collins of the University of Pennsylvania who showed that breakthroughs from icons such as Freud, Picasso, Watson, Crick, and Pythagoras were the consequence of a particular type of personal network that promoted exceptional individual creativity.
“Networks deliver three unique advantages: private information, access to diverse skill sets, and power. Executives see these advantages at work every day, but might not pause to consider how their networks regulate them,” Uzzi and Dunlap argue. They show in their research how developing diverse, rather than “self-similar” network contacts through shared high-stakes activities builds a more powerful network.