Employer Branding—It Matters!

By Joy Belus on January 7, 2016 in Employers, Recruiting Tips

Smiling business people closing a deal against a white background

 Employers: what is your company’s biggest obstacle right now?

According to the LinkedIn 2016 US Recruitment Trends report, a majority of organizations report that finding candidates in high demand talent pools is their top obstacle.

Additionally, in the current candidate’s market, retention of top talent is a growing concern.

To combat these issues, a focus on employer branding must become a high priority.

Wait…What is Employer Branding?

An “employer brand” partly consists of managing the company’s public image.

But it also means defining the company’s core values and collective mission, and following through on these ideas internally.

This trickles down to the employees’ day-to-day engagement with the company culture.


Why Does Your Branding Matter?

If an employer brand is authentic, employees become vocal advocates for the company.

The brand serves as a beacon for top candidates who align with the company’s values and culture.

And employee turnover goes down as engagement goes up.

Deliberate employer branding is a vital part of improving talent attraction and retention, for any company.


Don’t Be an Ostrich

Burying your head in the sand is not the best plan.

In the era of transparency, social media, and consumer research, your candidates will find enough information to form an opinion with or without you.

It’s better to take the proactive approach.


Next Week: Best Practices for Employer Branding

So now you know that building your brand needs to be a vital part of your strategy moving forward.

But what should you do, and what should you avoid?

Check back next week for the latest trends and best practices.

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